Tinder — Case Study / Overview & Planning
The assignment of today is talking about the idea that I have and the problems that I would like to solve. At this current moment, I’m thinking that dating should be easier and that we should have better tools to do that without getting to a lot of different apps, and without trying to fake of who we are.
Yes, a lot of people will say that is not true that these apps can’t help you to find your Media Naranja. However, I would like to tell you that if you are thinking in this way, you are wrong since these apps can help you to find new people, new friends, new roomies, and new lovers. The problem here is that not many people know how to use these mobile applications.
On some occasions, I would like to say that companies like @tinder don’t know how to make the app better, and how to make it more secure.
For the same reason, I would like to talk a little bit about Tinder, and their issues since I will try to fix and create new features with the app that I’m trying to build.
The Tinder dating app was launched on September 12th, 2012 first on iOS and then later Android. It was founded by Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Dinesh Moorjani, and Whitney Wolfe. In 2017 Tinder released a web version of their service.
The first problems:
1.- If you are using mobile devices, you will need to know that the first issue is that you can’t use your Ipad or any Tablet to use this app. This app only comes for smaller sizes like Apple — iPhone, & Android — Cell Phones.
To me, this app is not intuitive as tinder said since they have a web version, but why I should use a mobile version when I’m using mobile devices like tablets or iPads.
2.- They are using single-sign-on to sign in to your account through Facebook. In other words, you will be sharing your data with Facebook. This is not an ideal thing to do since you will be sharing your private dating information to Facebook.
They have another way to create your account with your phone number or by using the application WhatsApp. However, I would like to say that by doing all of this, you will need to do extra steps to sign in to an application when you can use Google or a different email provider.
3.- As soon you insert your phone number, you will need to wait for a security code to confirm your telephone number. Then, you will have a pop-up message that will let you know the following:
3.1- Be Yourself, Play It Cool, Stay Safe, Be Proactive.
By seeing this, I’m thinking that this application is not controlled by anyone, meaning that you will need to think twice about signing for this application since you will still find weird people or your data will not be safe at any moment.
4.- If you are already registered into this app by using Facebook, you will need to still type your Name, birthday, Gender, and you will need to select your sexual orientation, select the type of gender that you would like to get to know, school & you will need to select the pictures that you would like to share with others. After that, you will have access to the app. You will spend 5 to 10 minutes to set up your account.
Let’s talk about UI and UX:
User Interface | The user interface is simple and pretty straight for. However, you will need to still type a lot of personal information at the beginning, and you still need to click in a lot of places to make sure you will get into the main page or first page of this app. After you get into the main page, you will need to still click in different features to make sure your settings are accurate, and to make sure the people that you are looking for is appropriate for you.
Things that I don’t like are:
- Personal Data is in the upper left side
- If you click in your settings, you will need to click on the logo that is located on the upper right side to start finding more people. After you do this specific interaction, you will need to remember that if you are not and settings, you will need to click on the upper right corner to get into your messages. In other words, this can be confusing since two different features are located in the same place.
- At the bottom of your screen, you will have 5 different features. These features will not work if you still not find any person.
- Some features are available for the user, but after they spend some time with the app, they will need to pay for getting more access.
- People can’t send messages if you don’t have a match
- To delete or pause your account, you will need to click on personal data, settings, scroll down and click on delete account. Then, you will need to give them a reason why are you leaving.
User Experience | The user experience is fantastic since I think they are using the right size, color, and appropriate fonts. The color matches their logo, and they have unique features that allowed them to attract more people to their app.
- People will understand how to use this platform in less than 5 minutes since you have some quick tutorials on how to play with your app.
- This app has a fantastic way to show to people how to meet someone new, and how to see their basic information.
- For a person with visual skills will like this app, and will find out that is is easy to navigate into this app.
The cons of the user experience for this app is that if you have any type of disability, I will say that this app is not for you. As an example, you can read about a person that has a condition called Spinal Muscular Atrophy (SMA), which causes muscle weakness and requires him to use an electric wheelchair. (https://disabilityhorizons.com/2019/05/disabled-dating-my-tinder-experience/)
If you read about this guy, you will find out that this app is not for people with disabilities which is kind of sad because everyone would like to fit in the same place.
Also, older people are not very familiar with this type of technology since they have a hard time to follow new technologies.
Competition!
According to Julia Millay Walsh, you will find out that only 5 dating apps can give a hard competition to Tinder. The reason why she said this it’s because these 5 apps will have very unique features that will help users to attract more people.
To understand these unique features, you will need to pay attention to the following information:
Happn (Free)
It’s Tinder… for shy secret admirers. The prospective dates that show up in your Happn feed are those who you’ve actually crossed paths with at some point during the day. Maybe you were driving through the same intersection at the same time or strolling down Main Street simultaneously: Wherever and whenever Happn is tracking your every move via GPS. You can see where exactly you crossed paths with a cutie, and if you’re into them, you can heart them (like Tinder) or “charm,” them, which is to directly say: “I want to run into you on purpose next time.”
Why We Like It: The several-mile radius you set for your Tinder profile limits you to users nearby wherever you are when you finally have downtime to scroll. Happn, on the other hand, connects you with people who could conveniently be located to anywhere you go, be it your office, the weekly errands you run, or the local bar you visited on a getaway.
Hater Dater (Free)
It’s Tinder… for cynical daters who have a laundry list of deal-breakers.
Why We Like It: Setting up your profile is probably the most fun you’ll have. It’s pretty much a game of Would You Rather, except you also get to vent and complain about annoying people, things, and events. Since it’s rather new, the dating pool is a bit smaller than more mainstream apps, but we think the concept is fun: finding a connection based on mutual pet peeves.
Raya ($8)
It’s Tinder… for creatives, entrepreneurs, the Illuminati, and pretty much anyone who runs in an elite circle.
Why We Like It: As you can see, this is one of the few apps that actually charges a monthly fee, which adds to the members-only vibe. Before you can set up a profile and use the app, you’ll need to be accepted. The committee reviews things like your Instagram following and current user referrals. It also allows you to search for matches where you’re not located — you know, in case you go jet-setting this weekend. But we’re not so sure that one’s follower-to-following ratio on social media indicates the good moral character or other things you’d look for a potential mate.
Bumble (Free)
It’s Tinder… in a world where women make the first move. After you and your prospective partner have both swiped right, the lady has to say hello (or what have you) within 24 hours or the connection disappears forever.
Why We Like It: While many Tinder conversations don’t even begin — or take weeks to lift off — Bumble forces people to start chatting right away. Because the clock’s tickin’ in real life too.
It’s Tinder… with six degrees of Kevin Bacon. The prospective dates you find on Hinge are those with whom you share a direct-, first-, second-, or third-degree connection.
Why We Like It: A friend of a friend is always a friend of mine. It’s nice because it takes some of the anonymity away from dating since you only see people in your area who share a mutual friend (or friend of a friend) with you on Facebook. Then again, if you have a ton of random friends on Facebook, that probably doesn’t narrow down the pool of dates very much.
The descriptions above are wrote by Julia Millay Walsh
Looking for a better solution:
First of all, I would like to say that my audience will be anyone that is looking to meet new people that want to keep their information secure, and that wants to get a date with a real person inside of safe, and fun place.
What I’m looking for is to provide a more secure way to have a date, and to find places where they can meet for the first time. I would like the end-user to have everything for free without getting any charge in the future.
The idea here is building a platform that can provide access to any type of person “Younger, Teenager, Adult, Older” to meet new people not only to date since nowadays people want to look for something else than a date “A perfect person that they can trust” to build better relationships.
Also, I would like to provide the user the experience of having all of their data in one place instead of having their personal information on different platforms. Another idea that I have is to build this platform with fewer clicks, and with more interesting content that can allow the user of doing more than a date.
If you have questions, you will need to email me at hvaandres@icloud.com. Please take a look at my website, repl, twitter, Github, Spanish Medium Account, and LinkedIn.
